Branding is all of the ways you establish an image of your business in your customer's eyes. It encompasses the look of your website, business card, logo, packaging, advertising, etc.
To be truthful I never really thought much about it until I did my first show several weeks ago. Up until that time I thought of marketing and branding as selling-out and compromising my authenticity. But I got so much positive feedback on my work and the way I displayed it that I'm more comfortable with the idea because it seems like a natural progression of my growth as an artist.
What's important to me is that I make careful decisions in crafting my look. I know I don't want it to be too commercial looking.
When I designed my display I knew I wanted it to be hand-made and as organic as my jewelry.
I also wanted a business card that represented my process. By not using an image of my art it would never be outdated as my designs evolved.
Those two things set in motion the look of my business.
And now I want to figure out a way to “sign” my work.
I thought about using my name. I know other artists who have done this very successfully. But what I’ve come up with something I think may be more interesting and really speaks to me. I have curly hair. I mean really curly hair. And when I saw this stamp I knew I had to use it as my identifier.
The tag that I’ll attached to my jewelry.