My favorite part about a small business website I visit is the “about” page. I love to know who’s behind the item/object I’m considering buying. I call it the story behind the story. Who is the person? What are they about? It’s also the reason I like to read their blog. It allows me to know them on a personal level not just a commercial one.
I don’t know about you but I’ve become more particular about the things I buy. There’s a real movement right now about tiny houses, minimalism and over consumerism. I personally don’t think there’s anything wrong with owning stuff, I’ve just become more mindful of my purchases and like to think there’s meaning in what I own. I would rather own a couple of really nice handbags than dozens of cheaply made ones, same with shoes (although this is a personal weakness…I love shoes). I also prefer to buy handmade. There is something wonderful about owning things that enrich our lives and make us feel connected to our environment and to each other. A beautiful painting that you purchase from a local craft show that greets you every night when you get home from work can lift your spirits. A hand made quilt at the foot of your bed in your favorite colors does more than keep you warm. I’ve tried to surround myself with these kinds of things, things that express my aesthetic and keep me grounded, and I believe that is what drives me to be a designer and artist. If I can make someone feel special when they wear one of my necklaces, well then what more can a person ask for?